Fed up of losing out to the competition? Not only is this frustrating as a business owner, but it could also make it challenging to survive when operating in a competitive industry.
If you are losing out to competitors despite getting traffic to your website, a chatbot could be transformative for your company
. They can help in many ways and allow you to compete at a much higher level.
These days, chatbots can answer 80% of standard questions
which means that you can provide round-the-clock customer service. This could stop you from losing out to a competitor that does have a chatbot.
Keep reading to discover why you need to have a chatbot for your business website and how it could take your company to new heights.
Instant & 24/7 Support
The most obvious benefit to having a chatbot installed is that it can improve the customer experience by providing instant and 24/7 customer service.
People do not want to wait around for a response, so you should be able to increase conversions and prevent losing out to competitors with a chatbot.
Attract Modern Consumers
In today’s digital age, many modern consumers are reluctant to pick up the phone when they need customer service. Despite this, they may still need an instant response that can be very hard to provide with email.
In fact, a Facebook study revealed 65% of millennials
would rather send a message than call customer service.
A chatbot is the perfect solution because they do not have to pick up the phone or wait around for a response. This allows you to increase conversions and keep today’s consumer happy.
Learn About Customer Behaviors
One of the most overlooked benefits of chatbots is that they can provide greater insight into customer behavior.
Using a chatbot allows you to discover what problems users are experiencing with your website and what products are proving popular amongst other insights.
When you learn about your customers, you can find the best ways to make improvements to your business to boost sales and keep your customers happy.
The ability to generate reports with advanced data and analytics is one of the key chatbot features as it can help you to make informed decisions.
Proactive Customer Interaction
Another of the main advantages of chatbots is that they can allow for proactive customer interaction. Businesses used to wait for the customer to make contact, but chatbots allow you to immediately engage the visitor.
In today’s competitive marketplace, proactive customer interaction is smart and similar to welcoming customers into a store. This can create an immediate connection, help to find what they are looking for and increase sales.
Similarly, chatbots are useful for customer engagement. There was a time when AI technology was clunky, which could actually hold the business back. Today’s advanced chatbots can provide a natural and easy flowing conversation for visitors.
This can help visitors to feel supported and immediately connect with your business when your website loads.
As a business owner, you will always be looking for ways to cut costs without negatively impacting the business. Chatbots can help to cut costs by reducing your service agent needs while actually improving your service standards.
Statistics show that companies using chatbots could save up to 30%
from the $1.3 trillion spent to service customer requests. Freeing up this much cash could make a big difference to your bottom line and allow you to reinvest in other areas.
Free Up Time
Leading on from this, you will find that adding a chatbot can free up time and energy for staff handling customer service to focus on other areas.
Many companies find that customer service is hard to manage, which can result in a poor experience for customers. With a chatbot, your staff can handle the requests that need human input and leave the rest to the chatbot.
Expand To Global Markets
In today’s day and age, many companies want to expand into global markets for a larger market share and greater brand awareness. This can also be a major challenge due to language barriers.
A key benefit to chatbots is that you can overcome these barriers by having many language options.
This could be transformative for your business and allow you to grow at scale. You could increase sales and brand awareness while competing with the much bigger brands in your industry.
There are lots of benefits of chatbots to consider for your business. These days, the truth is that they are important so that you can modernize, stay current and attract today’s consumers.
A staggering 1.4 billion people are using chatbots
on a regular basis, which suggests that people are now embracing this technology and companies that do not use it will get left behind.
Most businesses use a chatbot on their website to provide 24/7 instant customer service. This is not the only way that you can use chatbots, though.
You can use chatbots in customer service, sales, marketing, IT service helpdesk and HR with personnel development and onboarding. This means that they are useful in different departments and can improve many aspects of the business.
On top of this, you can use chatbots on your company website, Facebook messenger and on mobile applications for a smooth user experience.
It will be interesting to see the future of chatbots and how they will help companies to succeed as the tech improves.
Modernize With a Chatbot Today
As you can see, there are many reasons why your business should use a chatbot. It can benefit both the company and the customer and allow you to breathe new life into the business.
Schedule a demo today
to learn more about how you can start competing at a higher level, reduce costs, free up time and increase conversions amongst many other benefits with the use of a chatbot.